Sustainably Chic, with Matter

My love for travelling and being in the great outdoors goes hand in hand. Often, the photos I love best are those are taken while I’m relaxing and taking in all that mother nature has to offer. There is this abundance of energy that I draw from nature, non-yogis will think I’m uttering gibberish.

Pause and think about it, when was the last time you went for an adventure in nature? How did you feel when you returned?

Everytime I leave the city, I leave like a battery that has emptied out and when I return from a trip to the beach, ocean or mountains, I am rejuvenated, alive and full of calming energy. As much of my joy revolves around discovering mother earth, I’ve come to be concerned about our human impact on the environment resulting in the ever-prevalent climate changes. The Earth is currently undergoing a climate change of historic proportion, with sea levels rising noticeably from the melting of glaciers and icebergs. I want to be able to visit Alaska one day and not feel threatened by glaciers shrinking away and losing ice. Nor do I want to entertain the thought of no longer being able to visit my favourite Maldivian island due to rapidly rising sea level that may soon threaten it to be underwater by the end of this century. Unfortunately, this is all a reality.

According to a Forbes report in Dec 2015, the apparel industry accounts for 10% of global carbon emissions and remains the second largest industrial pollutor, second only to oil. Fashion carbon footprint is tremendous; determining that footprint is an overwhelming challenge due to the immense variety from one garment to the next. A general assessment must take into account not only obvious pollutants—the pesticides used in cotton farming, the toxic dyes used in manufacturing and the great amount of waste discarded clothing creates—but also the extravagant amount of natural resources used in extraction, farming, harvesting, processing, manufacturing and shipping. Should garments be made from synthetic fibres then this production also emits gasses such as nitrous oxide, known to be 300 times more damaging than carbon dioxide – a contributor to global warming. (Aside, all of this raises the question posed to myself- as a frequent traveller, what can I do to reduce my carbon footprint? Something I’ll be exploring on my next travels…)

Hence, I was absolutely ecstatic to collaborate with homegrown travel wear label, Matter. Their eco-friendly apparels are made by textile artisans in India and fabrics include hand-loomed cotton and natural materials such as silk and linen. Artisans are selected based on their skill in the craft acquired through generational transfer. Matter then reinterprets these textile heritage into prints that tell stories of the culture’s heritage into apparels that resonates with a modern audience. What’s significant is that Matter is committed to sustainable business practices that is sensitive to the environmental impact. Apart from using natural materials and azo free dyes to create beautiful garments, Matter has a zero waste design approach. Classic styles that work are made in small batches and replenished when necessary, therefore limiting waste. Contrary to conventional pattern cutting – which results in textile waste, Matter has adopted certain pattern cutting processes that not just eliminates textile waste but yields a unique pattern arrangement in printed garments for each consumer. That’s not all, offcut fabrics are then used for the kid’s line and bags!

Apart from the eco-friendly aspect and the story behind the textiles, the fit was great and it felt so comfortable to the touch, almost like second skin! Whoever thought sustainable fashion was undesirable and lacking in style, couldn’t be more wrong! I happen to think that what I had on oozed style, elegance and a touch of Parisian chic! I’ll let you be the judge of it…

DSC_7765DSC_7494DSC_7753DSC_7560DSC_7581I wore the Classic Wideleg Leharia Champagne in silk. If you like what you see, you can browse more here.

This post is done in collaboration with Matter. However, all thoughts and opinions are my own.




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